The purpose behind our brand audit is to gain a fundamental understanding of where your brand stands in its current state and where you want to go in the future. Laying out a foundation now will help you create authentic content, inspiring company culture and design that resonates with your audience.

We'll uncover your brand values, your promise to the world along with exploring the culture of your audience.

Approximate time needed is 30 minutes
let's dive in
Who are we speaking to?

First and last, please.
What's the name of your brand?  *

What industry is your brand apart of? *

What's your vision for your brand? *

Do you currently have a website?

If no, please skip this one.
Try and describe your brand as if it were a person:

Personality, communication style, values, etc.
What are some brands you admire and follow through social media and email marketing?

e.g. The Gap, Tony Robbins, Tesla etc.
What adjectives come to mind when describing your brand? *

A few examples: simple, luxurious, serious, confusing, aggressive, thoughtful. (Even negative attributes that you may want to overcome...)
How do your customers currently perceive your brand?

Do you have any customer review that you can reference?
What core values does your brand stand behind? *

For example, Steve Jobs once said "We believe in the simple, not the complex."

3 adjectives is ideal!
What promise does your brand stand behind? *

What's unique about your brand? *

Try and think of the key differentiators between you and your competitors.
What problem does your brand solve? *

Does your brand have a history or a story?

Try and think of any emotional triggers that caused you to create this brand.
If your brand had one mission, what would it be?

Dream big.
Please list your direct competitors *

Bonus points for any indirect competitors!
When it comes to pricing, how does your brand compare to your competitors?

Describe a typical customer. Why do they need your brand? *

Describe your ideal customer.

This could be a new audience that you want to attract or a more specific customer within your current target market.
How does your brand solve the customer’s problem?

What does life look like for your customer after using your brand?

Lastly, if you could pick one word for your brand to be remembered by, what would it be?

Overall, did you find this exercise helpful?

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